Distance Learning    

WEBINAR... Lunch and Learn Series  

Topic: Advertising Is Dead. So What's Your Next Move?

When: Tuesday, February 18
Time: 1:00pm Eastern/12:00pm Central 

Speaker: Gordon Borrell, CEO, Borrell Associates

Overview: Let's face facts: traditional forms of advertising have been tough to sell for the past decade. Chances are, your company's core ad revenues are struggling. And digital sales haven't lived up to their promise of stemming the difference. Is there hope?  You bet. Borrell Associates CEO Gordon Borrell offers a remarkable view of the changing face of the companies formerly known as "local media" and serves up a provocative view of how a very different type of "survivor" company has begun to emerge from the shrinking shadows of competitors. 

Learning Objectives: 

  • Ability to identify changing face of the companies formerly known as "local media" 
  • Understanding of the process the type of companies that are emerging within this shrinking group

CPE: 1 [Field of Study: SKA; Level: O; Prerequisite: None  Delivery: Group Live]

Cost: MFM Members - $50; MFM Corporate Members* - $0; Non-Members - $75

      
        [Printable Registration]

 

 

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Questions? Call the MFM Office at 847-716-7000.  


*MFM Corporate members (as of January 1, 2020):  Beasley Media GroupBonneville,  Discovery, Entercom Communications, Gannett Company, Graham Holdings/Media Group, Gray Media Group, Turner/ WarnerMedia, Saga Communications, NBCUniversal, Nexstar Media Group, Meredith Corporation/Local Media Group, Sarkes Tarzian, Hearst Corporation/Television.  (All other members/companies are considered individual memberships.)   


 Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact Mandy Aoieong, Administrative & Marketing Coordinator, at 847/716-7000 or [email protected]