TOWN HALL WEBINARS   

• MFM Members = $0
• Non-Members = $75 

Upcoming Webinars:  

Payment Trends Every Media Finance Leader Should Understand

Date: Wednesday, April 15
Time: 2 pm ET/1pm CT/11am PT

Overview: Payments play a critical role in cash flow, operational efficiency, and client relationships—especially in the fast-moving media and broadcasting industry. This session provides media finance professionals with a practical overview of today’s payment landscape, focusing on advertiser payment behavior, emerging trends and what actually matters for finance teams navigating tight timelines and complex billing cycles. Attendees will explore why credit cards remain the dominant payment method in media, how evolving expectations are shaping payment workflows, and where finance leaders should focus their attention to stay efficient without overcorrecting for trends that may not deliver real value. This educational session is designed to help participants better evaluate payment strategies through the lens of real-world media finance operations.

Presenters: Melissa Lewis, Director of Financial Services, Basys

CPE: 1 [Field of Study: MS = Management Services; Level: Overview; Prerequisites: Basic understanding of financial statements and media industry terms; Delivery Method: Group Internet‑Based; Advance Preparation: None]

Learning Objectives (participants will have the ability to):

• Identify key payment trends impacting media and broadcasting finance teams today.
• Understand why credit cards remain a critical payment method in media finance and what that means operationally.
• Evaluate which payment trends are worth attention versus those that may add unnecessary complexity.

Deadline to register: April 14, 2026
Instructions sent to participants on April 14, 2026

From Innovation to Integration: How AI is Redefining the Economics of Leadership

Date: Thursday, April 30, 2026
Time*: 12pm ET/11am CT/ 10am MT/9am PT

Overview: AI investment across media companies is accelerating, yet the financial returns are uneven and often underwhelming. The issue isn’t lack of innovation. It’s fragmentation.
In this session, Jack Myers will examine how disconnected data systems, siloed teams, and misaligned incentives are creating a hidden financial drag on AI and digital transformation investments. Drawing on real-world examples from leading companies, he will reframe fragmentation as a measurable economic issue impacting cost structures, margin expansion, and revenue growth.
Designed specifically for CFOs and financial leaders, this webinar will provide a practical framework for identifying where fragmentation is inflating costs, slowing decision velocity, and limiting return on investment. Attendees will gain actionable strategies to align financial discipline with operational integration, enabling more efficient capital deployment and improved organizational performance.
The session will move beyond theory to focus on immediate, finance-led actions that can be implemented within the current fiscal cycle to reduce waste, increase speed, and unlock the full value of AI and data investments.
For financial leaders responsible for growth, efficiency, and accountability, the message is clear: in an era of cognitive abundance, integration is no longer optional. It is a financial imperative.

*Note this is not at our usual webinar time

Presenter: Jack Myers, Media Ecologist, The Myers Report

CPE: 1 [Field of Study: MS = Management Services; Level: Overview; Prerequisites: Basic understanding of financial statements and media industry terms; Delivery Method: Group Internet‑Based; Advance Preparation: None]

Learning Objectives (participants will have the ability to):

• Identify where fragmentation is creating hidden financial inefficiencies and eroding ROI on AI and data investments
• Apply finance-led integration strategies to improve decision velocity, reduce cost, and unlock scalable growth

 Deadline to register: April 29, 2026
Instructions sent to participants on April 29, 2026

From Churn to Predictable Revenue: Finance-Led Loyalty and Forecasting in Media

Date: Wednesday, May 6
Time: 2 pm ET/1pm CT/11am PT

Overview: Media finance leaders are under pressure to deliver predictable revenue amid subscriber volatility, fragmented data, and rising incentive costs. This session shows how finance can lead retention and revenue stability by treating engagement-aware loyalty as a measurable financial lever. We’ll connect customer signals to CLV, NRR, and forecast accuracy; establish guardrails that curb promo liability and protect margin; and outline a finance-first operating model that unifies data, activation, and closed-loop measurement across marketing, care, and product. You’ll leave with a practical KPI blueprint and governance framework you can apply immediately across subscription, advertising, and hybrid media businesses.

Presenters: Brian Harvey, Industry Executive Director for Media & Entertainment, Oracle; Nick Noble, Senior Loyalty Strategy Manager, Oracle; Mallery Ramsden, Head of Loyalty Consulting, Oracle 

CPE: 1 [Field of Study: F = Finance; Level: Overview; Prerequisites: Basic understanding of financial statements and media industry terms; Delivery Method: Group Internet‑Based; Advance Preparation: None] 

Learning Objectives (participants will have the ability to):

• Review a CFO-ready financial modeling framework that ties engagement and loyalty investments to CLV, churn and forecast accuracy.
• Best practices for offer governance to improve “dollars retained per dollar of incentive,” manage promo/points liability, and protect contribution margin.
• Opportunities to operationalize closed-loop measurement by unifying engagement signals with financial systems to produce early-warning health scores and defend forecast assumptions.

Deadline to register: May 5, 2026
Instructions sent to participants on May 5 

The Risk You Can't See on a Resume: How Cyber Investigations Protect Your Greatest Asset - People

Date: Tuesday, May 12
Time: 2 pm ET/1pm CT/11am PT

Overview: Your candidates look great on paper. They ace the interview. Their background check comes back clean. And then six months later, you're staring at a legal claim, a PR crisis, or a termination package that nobody budgeted for. Sound familiar? In this session, CIChecked President Michelle Pyan and Marketing Coordinator Alex Skaine walk media finance professionals through the growing gap between what traditional screening catches and what it doesn't - and why that gap lands squarely on your balance sheet. Using a real-world case study and data on the true cost of incomplete screening, this session gives financial leaders the intelligence they need to evaluate whether their hiring process is actually protecting the brand it's paying to build.

Presenters: Michelle Pyan, President, CIChecked; and Alex Skaine, Marketing Coordinator, CIChecked 

NASBA CPE: 1
[Field of Study: P/HR = Personnel/Human Resources;  Level: Overview; Prerequisites: Basic understanding of financial statements and media industry terms; Delivery Method: Group Internet‑Based; Advance Preparation: None]

SHRM CE: 1

Learning Objectives:

1. How to distinguish between traditional background checks and cyber investigations, and understand what each does - and doesn't - verify about a candidate.
2. How to quantify the financial, legal, and reputational exposure created by incomplete screening processes, with specific relevance to media and entertainment organizations.
3.  How to evaluate your organization's current screening program against the capabilities of AI-powered social media analysis and determine whether gaps exist in your hiring risk management.

 Deadline to register: May 11, 2026
Instructions sent to participants on May 11, 2026

Questions, suggestions or information: Contact [email protected]  or [email protected] 

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]