CFO Summit

Date: March 2-3, 2017
Location: Ft. Lauderdale Hilton

CFO Summit Co-chairs: 

  • Dave Bestler, EVP/CFO, Hubbard Radio
  • Brett Fennell, CFO & EVP of National Ad Platforms, Cox Media Group 

MFM hosts a CFO Summit annually, a gathering of industry leaders exchanging ideas and discussing the issues facing their industry.

Why attend MFM CFO Summit?
Rest assured, all of the burning issues facing CFOs and media executives who deal directly with financial management processes will be dealt with in no holds barred discussions at this innovative summit. We look for real solutions to the real problems you face every day. We know that the theories underpinning current developments in financial management processes don't necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to attend so you can discuss your thoughts and feelings openly, and connect with like-minded people. The MFM CFO Summit is a prime opportunity for you to air your personal and business challenges with your peers. And...attendees can obtain a up to 11.5 CPE Credits over the 2-day summit.

Registration limited to most senior financial executives in media companies.  MFM reserves the right to refuse registration requests that do not meet registration criteria. 

Official Summit Hotel:
Hilton Fort Lauderdale Beach Resort
505 N. Ft. Lauderdale Beach Blvd.
Fort Lauderdale, Florida 33304

Phone Number: 954-414-2222 


Wednesday, March 1
3:00 - 5:00 PM
Registration (Del Sol Foyer I [Lobby Level]) / Dinner on own

Thursday, March 2
7:30-8:15 AM
Continental Breakfast & Registration (Jua Foyer)
Sponsored by Szabo Associates

8:20-9:30 AM
Welcome, Introductions and
Opening Keynote - Economic Overview
Speaker: Tom Joyce, Managing Director | Capital Markets Strategist, Deutsche Bank Securities Inc., Capital Markets & Treasury Solutions

President Donald J. Trump was elected to be a disrupter, both nationally and internationally, and we expect him to continue on this course. While markets continue to assess how much Trump “the President” resembles Trump “the candidate,” his pro-growth agenda has triggered a favorable regime change shift for both policy and markets. From a disruption standpoint, concern runs high on the President's less predictable policy positions and more inward looking view on global trade. However, optimism remains high on the potential for substantive deregulation and the largest tax reform legislation in a generation. To be sure, the 2017 outlook will hinge more on political risk, both positively and negatively, than any other market-driving variable.
(F/1 CPE/A) 
(Room: Jua)

9:30-10:30 AM
Industry Economic Trends
Speakers: Wissam Kairouz, Managing Director,  Morgan Stanley | Global Capital Markets & Harlan J. Wakoff, Managing Director, Morgan Stanley | Investment Banking Division
(F/1 CPE/A)
(Room: Jua)

10:30-10:50 AM
Refreshment Break (Jua Foyer)
Sponsored by BARR Credit Services 

10:50-11:50 AM
D.C. Update
Speaker: Jason Rademacher, special counsel, Cooley LLP regulatory communications practice

The change in administration raises a number of questions for broadcasters. How will the promotion of Ajit Pai to FCC Chairman impact the FCC going forward? What are Pai’s likely priorities for media? Is media ownership deregulation more or less likely now? Where are lawmakers on the subject of next generation television? Does the migration of broadcast content to OTT platforms change the outlook for retransmission consent? Jason Rademacher will also provide a report on the results of the Incentive Auction and the outlook for the upcoming television repack.
(BL/1 CPE/A)
(Room: Jua)

12:00-1:00 PM
Lunch (Ilios Terrace)
Sponsored by Chubb

1:15-2:15 PM
Disruption – New Content Channels 
Speaker: Brent Magid, President and CEO, Frank N. Magid Associates, Inc. 

New technologies along with the launch of new audio and video services are disrupting the media industry. Brent Magid will talk about these new channels and content offerings and their impact on traditional media. He will also give attendees a look at which media are growing and the reasons for that growth. Finally, he will identify the current risks for local TV operators and offer solutions to overcome these risks.

(Room: Jua)

2:15-3:15 PM
Employment Hot Topics
Speaker: Jim Barnum, Attorney, Hubbard Broadcasting Inc.; Brenda Smeby, VP, Human Resources, Hubbard Broadcasting Inc.

Whether it’s a non-compete clause in an agreement; a copyright question; local contest rules; or employment questions, answers to legal questions matter to media industry CFOs. Experts Jim Barnum and Brenda Smeby will provide an overview of these and other media industry legal issues can impact earnings and valuations.   

(BL/1 CPE/A)
(Room: Jua)

3:15-3:40 PM
Refreshment Break (Jua Foyer)
Sponsored by Bond & Pecaro

3:40-4:40 PM
Speaker: Brad SmithSenior Vice President, Revenue & Operations, Videa
(Room: Jua)

5:30-6:30 PM
Reception (Illos Terrace)
Sponsored by Videa and AnchorOps

7:00 PM
Dinner on own... Optional Dutch-Treat Group Dinner
@ Beauty & the Feast, 601 N Fort Lauderdale Beach Blvd, Ft Lauderdale

Friday, March 3
7:30-8:00 AM
Continental Breakfast (Jua Foyer)
Sponsored by Marketron

8:00-9:00 AM
CFO Roundtable (Industry Only)
Moderated by: Dave Bestler, CFO, Hubbard Radio; Brett Fennell, CFO, Cox Media Group
(Room: Soleil)

9:00-10:00 AM
Speakers: Sandhi Kozsuch, Pearl and Jerry Fritz, EVP, Strategic and Legal Affairs of ONEMedia
(Room: Jua)

10:00-10:20 AM
Refreshment Break (Jua Foyer)
Sponsored by Sciarrino & Schubert

10:20-11:20 AM
The Connected Car
Speakers: Fred Jacobs and Paul Jacobs - Jacobs Media Strategies
(SKA/1 CPE/A) 
(Room: Jua) 

11:20-12:20 PM
Strategic Planning
Speaker: Greg Portell, AT Kearney

Consumer-centric businesses are under enormous pressure to grow – profitably – while investing in capabilities that are simultaneously more focused yet still diversified. Time-tested rules about how to attract consumers are being thrown out the window as new behaviors and content filters emerge. Previous scale advantages have become anchors weighing down P&Ls. The reality of “shifting scale” has become more urgent as businesses respond to competitors who are unconstrained by past decisions.

Media companies are not immune as they strive to both be part of the solution for advertisers while solving their own strategic challenge. With strategic planning focused on driving review growth, media companies will face critical decisions about where to invest. The blending of proprietary A.T. Kearney research and case studies suggest several considerations for your teams as they lay out their growth strategies.
(MK/1 CPE/A)
(Room: Jua)  

Box Lunch (Jua Foyer)

Summit Ends

CPE information for CPAs 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Course prerequisites for sessions are indicated on pages 10-11.   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions.     



Area – Maximum Number of CPE Credits


Business Law – 2


Finance – 2


Marketing – 1


Specialized Knowledge and Applications – 5


CPE: 1 CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to 10 CPE credits.  

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years.  

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors through its website: