2018 CFO Summit

Date: March 8-9, 2018
Location: Ft. Lauderdale Hilton

MFM hosts a CFO Summit annually, a gathering of top media industry leaders exchanging ideas and discussing the issues facing their industry.

Why attend MFM CFO Summit?
Rest assured, all of the burning issues facing CFOs and media executives who deal directly with financial management processes will be dealt with in no holds barred discussions at this innovative summit. We look for real solutions to the real problems you face every day. We know that the theories underpinning current developments in financial management processes don't necessarily pan out in the real world, particularly when examined in a global context. Which is why we invite you to attend so you can discuss your thoughts and feelings openly, and connect with like-minded people. The MFM CFO Summit is a prime opportunity for you to air your personal and business challenges with your peers. And...attendees can obtain an up to 11 CPE Credits over the 2-day summit.

Registration limited to most senior financial executives in media companies.  MFM reserves the right to refuse registration requests that do not meet registration criteria. 

Official Summit Hotel:

Hilton Fort Lauderdale Beach Resort
505 N. Ft. Lauderdale Beach Blvd.
Fort Lauderdale, Florida 33304

Room Rate:  $319.00 + tax/per night 

Click Here to Make Reservations Online 


  • Calling hotel directly (954) 414-2222:  Press 1 for Reservations and ask to make a reservation under the Group Code MFMC
  • Calling 1-800-HILTONS / Request to make reservation under Group Code MFMC

Hotel Reservation Cutoff Date: Monday, February 12, 2018 

Registration Rates
                                                   Until 2/12/18    After 2/12/18
MFM Member Full Registration      $1,895         $2,395 

Non-Member Full Registration*      $2,145         $2,645

 *includes 1-year MFM Membership

        (Printable Registration



Wednesday, March 7
3:00 - 5:00 PM
Registration / Dinner on own

Thursday, March 8
7:30-8:15 AM
Continental Breakfast sponsored by Szabo Associates 
Location: Jua Foyer

8:20-9:30 AM 
Welcome, Introductions from Co-chairs: David Bochenek, SVP/CAO, Sinclair Broadcast Group; and Ryan HornadayEVP, CFO, and Treasurer, Emmis Communications

Opening Keynote: Davis Hebert, Director, Senior High Yield Analyst at Wells Fargo Securities
Topic: The Financial Outlook for Media
What do investors currently think about media businesses? What are media’s perceived strengths and weaknesses? How are these, and other, impressions affecting the deal market, EBITA multiple trends, and access to capital? Additionally, how is the new tax law expected to impact media businesses? Opening speaker Davis Hebert will speak to these and other topics as he sets the stage for one and one-half days of presentations and discussions. Come prepared to ask questions. 
Room: Jua
(F/1 CPE/A)  

9:30-10:30 AM 
Session: The “Trump Bump” and Fiscal Sustainability -- What it Means for Your Business  
Speaker: Jon Lieber, Principal, National Economics and Statistics Practice, PwC
A program of fiscal expansion and deregulation has buoyed markets since November 2016, but can it last? The combination of tax reform and budget deficits means something’s got to give; interest rates are the critical variable. What will be the breaking point for the Federal Government? Additionally, what are the projected effects of tax reform on media companies? 
Room: Jua
(F/1 CPE/A)

10:30-10:50 AM
Refreshment Break sponsored by BARR Credit Services

10:50-11:50 AM 
Session: Adoption of New Media – Old and Young Galloping to Digital
Speaker: Mark Fratrik, PhD., SVP & Chief Economist, BIA/Kelsey
The media space is cluttered, yet consumers have proven they are comfortable with, and eager to, interact with content on multiple devices. This reality brings media businesses both increased competition for audiences and incredible opportunities. Dr. Fratrik will share unique, proprietary data from advertiser surveys and nationwide forecasts that present a fascinating story of where consumers are looking for different types of content, the media channels they are using to get it and, what advertising is most successful. You will also see how consumer adoption varies by demographic groups and location. 
Room: Jua

12:00-1:00 PM
Lunch sponsored by Chubb 
Ilios Terrace – pool level

1:15-2:15 PM
Session: Foundation for Success 
Speaker: Christine Ramirez, Partner and Vice President of Dale Carnegie Training Southeast Florida
Today’s executives are focused on six trends, what are they and what do they mean for leaders and the businesses they manage? How can CFOs and other members of the senior finance team plan to maximize their impact and influence? What are Dale Carnegie’s famous principles for gaining cooperation; how can they be incorporated into day-to-day interactions and overall leadership? Christine Pallesen will answer these and other questions as she helps attendees understand how to build their own foundation for success. 
Room: Jua
(PD/1 CPE/A)

2:15-3:15 PM
Session: Cybersecurity – Considerations for Today’s Media Company
John Graham, VP, Cyber Product Manager, Commercial Insurance, Chubb; and Tony Dolce, attorney – Chubb cyber claims 
The Internet of Things (IoT) and increasing amounts of data being collected and stored are leading to an exponential increase in cyber threats which range from the simple (think unpatched software) to the highly sophisticated. Chubb experts Tony Dolce and John Graham will share what Chubb has learned about the types of information at risk; the types of threats media companies are likely to see; some cyber loss scenarios; loss mitigation, and how to make sure your company is considered “a good cyber risk.”  
Room: Jua

3:15-3:40 PM 
Refreshment Break sponsored by Bond & Pecaro
Jua Foyer

3:40-4:40 PM
Session: Legal Pitfalls
Speakers: Traci Thomson,
VP, Human Resources, Emmis Communications; and Elizabeth M. Ellis, VP & Corporate Counsel, Emmis Communications
This session will focus on current hot topic legal and HR issues including copyright infringement, FTC endorsement requirements, and workplace violence/safety. The panel will walk through guidelines and recommended processes/procedures. Elizabeth Ellis and Traci Thomson will also highlight a handful of other common legal blunders and discuss best practices for avoiding such risks.
Room: Jua
(BL/1 CPE/A)

5:30-6:30 PM
VIP Reception co-sponsored by Fast Pay and PwC
Ilios Terrace – pool level

7:00 PM
Dinner on own... Optional Dutch-Treat Group Dinner 
We invite you to join your CFO Summit colleagues for a dutch-treat dinner at:
3049 Alhambra St.
Ft. Lauderdale, FL  

Friday, March 9
7:30-8:00 AM
Continental Breakfast sponsored by Marketron
Room: Mezzanine Foyer – 2nd floor

8:00-9:30 AM
CFO Roundtable Discussion (Industry CFO's Only)
Moderators:  David BochenekSVP/CAO, Sinclair Broadcast Group; and Ryan HornadayEVP, CFO, and Treasurer, Emmis Communications
(SKA/1.5  CPE/A)

9:40-10:40 AM
Session: The Zero Dollar Car
Speaker: John Ellis, founder/managing director, Ellis & Associates
New technologies are disrupting the media industry and the automotive business. Consumers must continuously adapt to new vehicle interfaces. At the same time, these vehicles, which include connected sensors, are amassing and sharing huge quantities of data. These new technologies include both the potential of financial rewards and potentially serious privacy problems, security risks, and other troubles. What can all this mean for media businesses? 
Room: Jua

10:40-11:00 AM
Refreshment Break sponsored by Sciarrino & Shubert PLLC
Room: Jua Foyer

11:00-12:00 PM
Session: Big Data
Speaker: Paul Brenner,
President of NextRadio/TagStation
Media companies are being challenged to shift from selling audience to marketing the higher value of audience attention. In this session, Paul Brenner will talk about sourcing data and how to develop a comprehensive data contribution model to support this new sales approach. More importantly, he will explain why this matters and why advertisers are demanding it.
Room: Jua
(SKA/1 CPE/A)  

12:00 PM
Box Lunch sponsored by Wilkinson Barker Knauer LLP
Room: Jua

Summit Ends...See you at the Media Finance Focus 2018, May 21-23 in Arlington, VA!!!












Media Financial Management Association offers limited sponsorship opportunities for the CFO Summit with a maximum of two sponsor companies from any one service or product category.  Representation is restricted to one agent per sponsorship.  Sponsor companies have no guarantee of a speaking role outside that outlined in the sponsor package.   

 CPE information for CPAs 

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Course prerequisites for sessions are indicated on pages TBA.   In general, Advanced level sessions require a comprehensive understanding of media business and experience with the topic being discussed.  No advance preparation is required for any sessions.     



Area – Maximum Number of CPE Credits


Business Law  - 1


Finance  - 2


Management Advisory Services - 1


Personal Development  - 1


Specialized Knowledge and Applications - 4.5  


CPE: 1 CPE credit available for a minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on a 50-minute hour.  Attendance at all CFO Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to 9.5 CPE credits.  

Those eligible for CPE credits will be asked to sign in for each day’s sessions in order to receive a CPE certificate.  They will also receive a program evaluation form which they are encouraged to complete.  Attendance forms are kept on file for six (6) years.  

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. 


Special information for CPAs requesting CPE Credit

Opening Keynote – The Financial Outlook for Media


Prerequisite:  Comprehensive understanding of metrics used to evaluate media industry M&A activities.

Learning Objectives:  Articulate minimum of three forces with the potential to affect pending media M&A activity.

The “Trump Bump” and Fiscal Sustainability: What it Means for Your Business

Prerequisite:  Thorough understanding of U.S. fiscal and tax policies as adopted since November 2016.

Learning Objectives:  Ability to explain the relationship between Federal budget deficits, U.S. tax reform, and interest rates for U.S. businesses. 

Adoption of New Media – Old and Young Galloping to Digital

Prerequisite:  In-depth understanding of evolving media content delivery options.

Learning Objectives:  Increased ability to forecast evolving media consumption trends; Discuss how media consumption and technology adoption varies by demographic groups and location.

Foundation for Success

Prerequisite:  Senior executive with leadership and business management responsibilities.

Learning Objectives:  List six current trends affecting leaders and businesses; Apply a minimum of two principals for gaining cooperation to maximize team effectiveness.

Cybersecurity – Considerations for Today’s Media Company

Prerequisite:  Senior executive with an understanding of insurance types and policy management.

Learning Objectives:  Identify types of information most at risk from cyber criminals; Discuss a minimum of two things a company can do to make is “a good cyber risk.”

Legal & HR Pitfalls

Prerequisite:  Senior management position with responsibility for managing one or more employees.

Learning Objectives: Cite a minimum of two situations in which a media business could be cited for copyright infringement; Summarize recommended best practices to minimize workplace safety issues.

CFO Roundtable

Prerequisite: Comprehensive familiarity with financial issues for media companies, including but not limited to:  compensation plans; rating metrics; predictive and forecasting analytics; internal operating structures; business intelligence, and dashboard reporting.

Learning Objectives:  Discuss how changes in the media industry have changed responsibilities of industry CFOs; Identify minimum two ways to serve your company more effectively.

The Zero Dollar Car…

Prerequisite:  Broad understanding of new media technologies being deployed in automobiles and other consumer vehicles.

Learning Objectives:  Summarize types of data being amassed by vehicles; Discuss both potential privacy problems stemming from in-vehicle data collection and potential for monetizing data collected; Evaluate the impact of data collection for media businesses.

Big Data

Prerequisite:  Comprehensive understanding of current business models for media advertising revenues.

Learning Objectives:  Ability to discuss sources that can be mined to build data attribution models; Evaluate potential impact of audience attention models when applied to specific media company’s advertising sales outreach.