Topic: Advertising Is Dead. So What's Your Next Move?

When: Tuesday, February 18
Time: 1:00pm Eastern/12:00pm Central 

Speaker: Gordon Borrell, CEO, Borrell Associates

Overview: Let's face facts: traditional forms of advertising have been tough to sell for the past decade. Chances are, your company's core ad revenues are struggling. And digital sales haven't lived up to their promise of stemming the difference. Is there hope?  You bet. Borrell Associates CEO Gordon Borrell offers a remarkable view of the changing face of the companies formerly known as "local media" and serves up a provocative view of how a very different type of "survivor" company has begun to emerge from the shrinking shadows of competitors. 

Learning Objectives: 

• Ability to identify changing face of the companies formerly known as "local media" 
• Understanding of the process the type of companies that are emerging within this shrinking group

CPE: 1 [Field of Study: SKA; Level: O; Prerequisite: None  Delivery: Group Live]

Cost: MFM Members - $50; MFM Corporate Members* - $0; Non-Members - $75