AI is revolutionizing media, but how do consumers feel about it? And what's on the horizon? In this data-driven session, Futuri National Account Manager David Russell reveals exclusive insights from a nationwide survey on consumer perceptions of AI in media. He'll explore what excites and concerns audiences, and how media companies can build trust around AI. Looking ahead, Russell will provide a bold 3-year forecast for AI in media, covering emerging trends. He'll offer practical strategies for harnessing forthcoming innovations while keeping the human touch. This session will help you understand how consumers view AI in media, what the near future holds, and how to position your organization for success in the AI age.

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