Lunch & Learn Series... Bring or order-out lunch and listen with colleagues from your desk 

When: Wednesday, October 25
Time: 1:00pm - 2:00pm Eastern

Topic: Outlook for Local Advertising

Presented by Mark Fratrik, SVP and chief economist, BIA/Kelsey, and Tom Buono, founder and CEO, BIA/Kelsey.

Overview: The discussion will delve into the forces driving local media purchases in the coming year, including the 2018 national elections, a rise in local spending on mobile advertising, and pressure from digital competitors who are vying for more of the local ad spending pie. Longer term trends, such as advanced advertising opportunities enabled by the new ATSC 3.0 broadcast standard will also be explored. 

Learning Objectives:

• Understand who are the competitors vying for local ad dollars;
• Explain the possible impact of advanced advertising opportunities.

Cost: $50 members (MFM/BCCA); $75 non-members; $0 MFM Corporate Members

Deadline to register: Monday, October 23 (any registrations received after 5 pm Central will be charged $20 late fee) 

CPE: 1 Field of Study: SKA; Level: O; Prerequisite: None Delivery: Group Internet 

Registration Links and Details:  http://www.mediafinance.org/distance-learning