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UBCFUnderstanding Broadcast and Cable Finance – A Primer for the Non-Financial Manager The Second Edition is an improved, informative and easy-to-understand publication covering various financial systems and measures as they are used in the broadcast and cable industries. It is an essential resource guide for industry managers whose area of expertise is not principally finance or accounting. This book also provides new financial managers (and students) an excellent overview of areas in which broadcast and cable financial systems may differ from those in other industries. Book Description From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps business professionals and students comprehend all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable. *Covers financial statements, systems, planning and budgeting, and much more About the Author Product Details Search for 'understanding broadcast and cable finance' to find the sites you can order UBCF or go to Amazon.com.
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