Understanding Broadcast and Cable Finance – A Primer for the Non-Financial Manager

The Second Edition is an improved, informative and easy-to-understand publication covering various financial systems and measures as they are used in the broadcast and cable industries. It is an essential resource guide for industry managers whose area of expertise is not principally finance or accounting. This book also provides new financial managers (and students) an excellent overview of areas in which broadcast and cable financial systems may differ from those in other industries.   

Book Description

From on-air talent contracts and FCC regulations to syndicated program amortization to music licensing fees, electronic media deal with financial principles and jargon that are unique to American business. Understanding Broadcast and Cable Finance helps business professionals and students comprehend all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

*Covers financial statements, systems, planning and budgeting, and much more
*Written by experts from the Broadcast Cable Financial Management Association
*Up-to-date with information about new revenue streams from Internet, digital, on-demand and mobile content

About the Author
Broadcast Cable Financial Management Association (BCFM - Now MFM) is a not-for profit professional association dedicated to the unique interests and needs of business and finance executives in the broadcast and cable industries. Founded in 1961, BCFM membership is open to all industry business professionals and media students. In addition, BCFM welcomes associate members from allied fields including: accounting; auditing; brokerage; law; tax; and other related disciplines. The Associations approximately 1,200 active members represent the top financial, station general management, IT, internal audit, human resources, and other broadcasting and cable management personnel from all five major television networks, more than 60% of all network affiliates, at least 4,000 radio stations, more than 30 cable programming networks, and several cable MSOs throughout the U.S. and Canada.

Product Details
Paperback: 232 pages
Publisher: Focal Press; 2 edition (February 1, 2008)
Language: English
ISBN-10: 0240809580
ISBN-13: 978-0240809588
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Amazon Best Sellers Rank: #1,664,881 in Books 

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