Media Tax Summit

Tackling Tax Trends

March 2-3, 2021
11 AM to 1 PM ET (Both Days)

Presented virtually [Download Brochure]

The role of the tax executive is changing. Technological advances, the evolving workplace environment, and recent and proposed legislation have converged to transform the tax department as we know it. A first-of-its-kind event, the MFM Media Tax Summit promises to cover all the issues today’s tax professional needs to know with a specific focus on media. Rest assured, this is not your normal tax update. Attendees can expect to gain a clear understanding of what it takes to build a best-in-class tax department and what today’s CFO expects from their tax group.

Co-chairs are leading the summit: Sean Hetzler, senior director of tax, Tegna; Dan McGuire, tax partner, KPMG; and Paul Nesterovsky, vice president, tax, Sinclair Broadcast Group.

The summit will include a discussion featuring media CFOs about what they expect from their tax department and how the department can make a CFO’s job easier. Other planned topics include:

  • Pending tax legislation and its potential to affect media businesses;
  • Future trends related to state tax legislation and their potential to affect media company tax liability;
  • Remote work considerations.
  • See AGENDA Below


$100 per person #1 (MFM industry members) ‡ * 
$100 per person #2 (MFM industry members) 
$100 per person - Associate/Vendor Members
$0 Corporate Members 
$250 Non-Member **

‡ Cap of $200 per company (Associate/Vendor members excluded from cap pricing.)

(NOTE: Each registrant must register and pay individually. For registration questions send an email to [email protected])

* Non-members with industry company cap of $200 - does not require membership for this event can pay $100. However, MFM is offering a special one-year promo $250 membership if sign-up by March 30, 2021.

** Non-members pay $250 which includes a one-year trial MFM membership. 

REGISTRATION DEADLINE: February 19. All new registration received after 2/19/21 will be charged $200 each. No refunds or credits after February 26, 2021. Registration closes on March 1.


Registration limited to tax/financial executives in media companies only.  MFM reserves the right to refuse registration requests that do not meet registration criteria.  


Tuesday, March 2, 2021

11:00 AM-11:10 AM
Welcome and Introductions

11:10 AM- 12:00 PM 
CFO Panel – Expectations for Successful Media Tax Department
  • Moderator:  Dan McGuire, Partner, State & Local Tax, KPMG LLP
  • Panelists:    Lucy Rutishauser, Executive Vice President & Chief Financial Officer, Sinclair Broadcast Group; Steve Gibson, Vice President, Chief Financial Officer, The Washington Post; and Elizabeth Bramowski, Chief Accounting  Officer and Controller, Entercom Communications Corp.

In an ever-changing financial environment, today’s media tax department is more visible and relevant than ever. The tax team is expected to ensure the accuracy of the company’s financial statements, file timely tax returns, produce cash tax projections at a moment’s notice, and support M&A, all while adhering to a strict budget. Look to this panel of top CFOs from across the media industry to provide thoughts about how tax leaders can set themselves apart from the pack and provide exceptional value to their stakeholders. 
(T-1 CPE-A)

12:05 PM-1:00 PM                 
Federal Stimulus and Relief Legislation – Media Industry Impacts

Federal lawmakers from both parties agree that more relief is needed to avoid a protracted economic depression. However, the business community continues to wait while facing a long winter with limited vaccine availability. Our panel combines tax experts with Capitol Hill insiders to examine what’s on the horizon for media companies and what tax departments should be doing now to prepare.
(T-1 CPA-A)

Wednesday, March 3, 2021

11:00 AM-11:10 AM              
Welcome and Day Two Introductions

  • Co-Chair: Sean Hetzler, Senior Director, Tax, TEGNA Inc. 
11:10 AM-12:00 PM

Intersection of Tax and Corporate People Strategy

As the pandemic stretches on, it becomes increasingly clear that the way we work may never be the same. Many employees are reporting increased job satisfaction while working from home and it looks like some level of remote work is here to stay. However, the abrupt transition has left many companies scrambling to assess the long-term impact and draft new policies, all of which can present a trap for the unwary tax professional. This panel brings together media industry HR leaders and tax technicians to discuss how their companies are moving forward and what that can mean for your tax department. 
(P/HR-1 CPE-A) 

12:05 PM-1:00 PM
Trends, Opportunities, and Threats in State Taxation

State and local government budgets have been destroyed by COVID-19. At the same time, voters rejected several high-profile tax raising measures at the ballot box on November 3rd. If the government coffers are bare and tax hikes are politically toxic, what is the path forward? State legislatures have turned instead to uncovering new streams of tax revenue while tax authorities are seeking to apply novel (and often aggressive) interpretations of existing law. Our panel of esteemed state tax experts will discuss what media companies can do to mitigate threats and find opportunity in a challenging environment.
(T-1 CPA-A)

Thank you KPMG for session sponsorship:



CPE information for CPAs

PROGRAM PREREQUISITES/ADVANCE PREPARATION: Session prerequisites required for sessions are indicated in the learning objectives grid (below).



Area – Maximum Number of CPE Credits


Personnel/Human Resources - 1


Taxes - 3


CPE: One [1] CPE credit available for minimum of 50 minutes participation. In accordance with the standards of the National Registry of CPE Sponsors, CPE credits are granted based on 50-minute hour. Attendance at all Media Tax Summit sessions qualifies each CPA, or other person entitled to earn Continuing Professional Education (CPE) hours, for up to four [4] CPE credits.

All attendees must register with Zoom to participate in the seminar. Those eligible for CPE credits will also be asked to complete and certify the online survey available at the address included with attendee instructions and provided at the end of each day. Attendance forms are kept on file for six (6) years.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact Mandy Aoieong, Administrative & Marketing Coordinator, at 847/716-7000 or [email protected].

Media Financial Management Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


Special information for CPAs requesting CPE Credit

CFO Panel – Expectations for Successful Media Tax Department

Prerequisite: In-depth understanding of the responsibilities of the media tax department.

Learning Objectives: Ability to explain a minimum of two things a best-in-class media tax department can do to support their internal stakeholders.

Federal Stimulus and Relief Legislation – Media Industry Impacts

Prerequisite: Comprehensive familiarity with media industry companies’ current federal tax obligations.

Learning Objectives: Discuss a minimum of three federal tax changes currently being considered along with the actions media companies can take now to prepare to respond to these potential changes.

Intersection of Tax and Corporate People Strategy

Prerequisite: Broad understanding of relationship between corporate human resources policies and company’s tax obligations.

Learning Objectives: Provide a minimum of two examples of Human Resources policy changes being considered by media businesses along with a detailed explanation of their potential to affect a company’s tax obligations.

Trends, Opportunities, and Threats in State Taxation

Prerequisite: Comprehensive familiarity with at least one media industry company’s current state tax obligations.

Learning Objectives: Discuss a minimum of three new state tax interpretations currently being considered or implemented along with the actions media companies can take to respond to these positions.


Questions? Email [email protected]