UPCOMING TOWN HALL WEBINARS   

When: Wednesday, April 24
Time: 2pm ET/1pm CT/12pm MT/11am PT 

Overview: This session is designed to examine what the record-breaking political ad spend projected for this year means for our industry.  Four RSM experts will discuss the shift from local broadcast and linear TV to digital and connected TV (CTV); how data analytics is used to optimize reach to target audiences; and best practices in combatting the risks of generative AI driving misinformation during the election season.

Moderator: Victor Kao, National Media and Entertainment Leader, RSM US LLP
Presenters: Matt Twomey, Director (Media and Entertainment Eminent), RSM US LLP; Justin Krieger, Director (Technology Eminent), RSM; Eric Meyer, Director (Management Consulting), RSM US LLP 

 2024 Advertising Economy and Upfront Outlook

Date: Tuesday, April 30
Time:  2pm ET/1pm CT/12pm MT/11am PT

Overview: In this webinar, financial analysts and economists for a mid-year review of the advertising economy, Upfront market forecast, and insights on the outlook for national and local media.

Presenters: Jack Myers, Founder/Ecologist, MediaVillage/The Myers Report; and Brian Wieser, principal, Madison and Wall

Learning Objectives
Participants will:

• Have an understanding the macro-economic impact on advertising revenues
• Have the ability to discuss the insights for budget planning for 2^nd half 2024
• Understand the impact of media industry transformation on marketers’ ad spending decisions

Cybersecurity in Media & Entertainment: Protecting Your Financial Edge

Date: Thursday, May 9
Time: 2:00pm ET/1:00pm CT/12:00pm MT/11:00am PT

Overview: This session is designed for finance professionals in the media and entertainment sector, focusing on practical strategies to combat cyber risks. We'll cover how cyber threats can impact your financial operations and intellectual property and share real-world examples from the industry. Learn about risk management, data-driven tools tailored for finance, and how smart cybersecurity investments can support your business's growth and innovation. Ideal for those looking to enhance their cybersecurity knowledge and safeguard their financial assets in the media and entertainment industry.

Presenters: Deborah Newman, Media & Entertainment Industry Leader, Grant Thornton; and Caesar Sedek, Managing Director, Grant Thornton

Learning Objectives
Participants will:

 Cost:

 Deadline to register: May 8
Instructions sent to participants on May 8 

Questions, suggestions or information: Contact [email protected]  

*Refunds and Cancellations: Requests for refunds must be received in writing via email five days prior to the webinar. No refunds will be granted after that date. For more information regarding refund, complaint, and/or program cancellation policies please contact our offices at 847/716-7000. 

Media Financial Management Association (MFM) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Complaint resolution policy: For further explanation or clarification regarding administrative policies such as cancellations and grievances, please call the MFM office at 847/716-7000. For further information regarding Continuing Professional Education (CPE) credits, contact the MFM Office at 847/716-7000 or [email protected]